SUNBASKET
Fast pace, bold moves, and seriously good food. From launching new products to refreshing performance creative and influencer strategy, this was all about agility and growth. A delicious brand to help scale.
RESPONSIBILITIES & RESULTS
● Led acquisition-focused creative strategy and team operations.
● Boosted paid social ROAS by 30% via campaign refresh and influencer strategy.
● Launched Fresh & Ready product, improving retention by 25%.
● Directed paid social and organic content, optimizing performance across platforms.
VIDEO LINKS
Fresh & Ready Bowls Campaign Reel