BED BATH & BEYOND
A comeback story, reimagined. From relaunching a household name with national TV and performance campaigns to digitizing the beloved coupon and streamlining production with AI, this was a full-funnel brand reboot. Modern, emotional, and made for the endless aisle.
RESPONSIBILITIES & RESULTS
● Partnered with C-suite to transform brand storytelling and internal campaigns.
● Relaunched Bed Bath & Beyond with a national TV campaign and digitized coupon strategy.
● Developed performance campaigns across TV, social, and display (+18% ROI YoY).
● Restructured 35+ person team, cutting costs by 25%.
● Introduced AI image generation tools to reduce photography budget by 50% YoY.
● Trained team on AI prompting, generating photorealistic lifestyle scenes (e.g., Palm Springs patios, Oregon coast) using studio silo shots.
● Modernized email/web UX, increasing conversions by 20–30%.