Case Study: Transforming Paid Social for Rugs USA
Rugs USA is a leading online retailer with a beautifully curated assortment, unbeatable prices, and a seamless shopping experience. But while their product and service were top-tier, their paid social creative needed a refresh to better reflect their brand expertise and drive stronger performance.
The Solution:
I partnered with their internal brand and growth teams to reimagine their full-funnel content strategy and overhaul their paid social creative. Here’s how I made it happen:
● Redesigned 8–10 ad templates/month and rewrote Google Search copy (+40% CTR).
● Used ChatGPT to develop brand-aligned messaging frameworks for each customer journey stage.
● Extracted and refined core taglines from AI-generated options to create funnel-specific messaging.
● Wrote and tested Google Search ads using AI-generated variants tailored to high-intent keywords.
● Developed paid ad concepts using AI ideation tools, blending influencer and brand assets into high-performance creative.
● Drove 20–25% lift in paid social ROAS.
The Impact:
The new creative immediately outperformed previous ads, driving a 20-25% increase in ROAS across paid social campaigns—bringing in new customers and reinforcing Rugs USA as a category leader.
Strategic creative isn’t just about making things look good—it’s about making them work.
Case Study: Elevating Cozey’s Outdoor Collection
Cozey, a fast-growing Canadian furniture brand, wanted to take their outdoor collection to the next level. Their challenge? They had only shot products in studio settings and needed high-end lifestyle imagery to truly showcase outdoor living.
The Solution:
I partnered with their team to develop a content strategy that maximized their budget and delivered stunning new assets. Here’s how I did it:
● Audited brand and competitive creative to inform positioning.
● Led photo/video shoots end-to-end: casting, styling, art direction.
● Used Midjourney AI to streamline ideation and asset development, creating detailed mood boards that accelerated stakeholder alignment.
● Crafted AI-assisted creative direction for styling and wardrobe teams via ChatGPT, reducing prep time by 2 weeks.
● Produced internal presentation materials using AI tools to support production budget approval and executive buy-in.
● Delivered efficient, high-quality content under tight timelines.
The Impact:
These visuals just launched, setting up Cozey for a standout 2025 outdoor season. Can’t wait to see the results as they drive growth and customer engagement!
Bringing brands to life through strategic creative is what I love to do.
