THIRDLOVE
Creative sprints, constant testing, and a whole lot of data-driven fun. I strengthened the in-house ad team and helped launch new product categories, all while elevating the brand’s aesthetic and sharpening its tone of voice. Comfort meets conversion, with a polished point of view.
RESPONSIBILITIES & RESULTS
● Owned all creative for brand and performance across fast-paced DTC channels.
● Built in-house ad team, launching 6–8 paid social ads weekly.
● Increased ROAS by 45% through testing and iteration.
● Developed TV/OTT campaigns and oversaw influencer storytelling.