POTTERY BARN
Timeless style, beautifully told. As the premier home furnishings destination, Pottery Barn demanded best-in-class imagery, video, and storytelling—and it took a seriously talented village to deliver. I led creative that honored the brand’s legacy while pushing it forward, keeping Pottery Barn at the forefront of the industry with every perfectly imperfect detail.
RESPONSIBILITIES & RESULTS
● Led creative strategy and execution across print and digital.
● Rebranded PBteen, resulting in a 35% lift in sales.
● Oversaw launch of PB Apartment and Registry verticals.
● Managed $10M+ budget and 60+ person team.
● Produced celebrity collabs and elevated overall brand storytelling.
VIDEO LINKS
Athena Calderone for PotteryBarn
Monique Lhuillier for PotteryBarn
Lilly Pulitzer for PotteryBarn