CALIFORNIA CLOSETS
Aggressive timelines, big-name collabs, and major product launches? Let’s go. I led a national celebrity product collaboration campaign with Martha Stewart, elevated the brand across digital and in-store touchpoints, and brought ecomm to life with a new Shopify experience. Smart, sleek, and always made to fit.
RESPONSIBILITIES & RESULTS
● Directed brand evolution across digital and physical touchpoints.
● Launched ecomm experience via Shopify, owning creative development.
● Led national TV campaigns, driving 35%+ increase in leads.
● Built creative for high-profile partnerships including Martha Stewart.
● Oversaw all CGI image art direction and production used for national campaigns.