PB TEEN
Big dreams, bold moves, and creative ambition. I transformed the brand to truly resonate with teens, introduced playful celebrity collabs, and orchestrated complex photoshoots from Canada to Hawaii. The result? A fresh, fun, and fast-growing brand that knew how to make a statement—and a sale.
RESPONSIBILITIES & RESULTS
● Led creative strategy and execution across print and digital.
● Rebranded PBteen, resulting in a 35% lift in sales.
● Managed $6M+ budget and 40+ person team.
● Produced celebrity collabs and elevated overall brand storytelling.